Digital marketing is the practice of promoting products, services, or brands using digital technologies and online platforms. It involves various strategies and tools to connect with a target audience, generate leads, and drive sales. Digital marketing has become a crucial aspect of modern business, enabling companies to reach a global audience effectively and efficiently.
scope of digital marketing
The scope of digital marketing is vast and continually growing, thanks to the rapid adoption of technology and increasing online presence of businesses and consumers. It offers immense opportunities across industries and job roles, making it one of the most in-demand career fields today.
Technique of digital marketing
1. Search Engine Optimization (SEO)
SEO is the process of improving a website’s visibility in search engine results pages (SERPs) to drive organic (unpaid) traffic. SEO is a crucial part of digital marketing, as it helps businesses reach their target audience by appearing prominently when users search for relevant keywords.
- On-Page SEO
Focuses on optimizing elements on your website to improve search rankings.
• Keyword Research: Identifying and targeting relevant search terms.
• Content Optimization: Writing high-quality, keyword-rich content.
• Meta Tags: Optimizing title tags, meta descriptions, and header tags (H1, H2, etc.).
• Internal Linking: Linking pages within your site to improve navigation and authority.
Involves activities outside your website to boost its authority and rankings.
• Backlinks: Earning links from reputable websites to increase credibility.
• Social Signals: Engagement on social media platforms indicating content popularity.
• Guest Posting: Writing content for other sites to build links and brand awareness.
AKEELA ASHARAF
Akeela Asharaf is a skilled digital marketing strategist with a background in commerce. She excels in creating engaging social media content and helping businesses grow their online presence.